ATTITUDELiquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Lavender Scent, 40 Loads, 67.6 Fl OzEWG Verified

Safe for sensitive skin, does clean laundry just not as intense as other brands. In my opinion, this is not a detergent I would use for stain removal, heavy odors, pet odor or pet items.You can if you want it just needs multiple washes, it doesn’t have a strong laundry smell like others even after washing multiple times, it washes the laundry fine. I just feel it works best for bed sheets, blankets, pillows, delicates, and gentle wash items. It has lasted me a while because I only use it with those certain loads. I do like this brand and the gentle ingredients, I've used their shampoo and deodorant too and they both worked well for me.

I just ordered this product on Wednesday and tried it out as soon as I got it. I have been wanting to switch to a more nontoxic detergent. I ordered the wildflower scent and loved it! I'm skeptical about ordering scents I can't smell before I buy but it exceeded my expectations. So far it seems to do the job, and I plan on purchasing again and this brands other products.

As someone who has skin allergies, with kids with eczema and sensitive skin, I am VERY careful with my detergents and soaps. I used this the night I got it and they wore the clothes washed in it today. Usually it doesn't take long if they or I have a reaction. All clear! If it didn't come in a plastic jug I'd be 1000% on board, but I did see it can be ordered in a cardboard refill. I want to look more if its still plastic lined, but I definitely love this laundry detergent. My kids are also young, and stains are everywhere. The clothes we washed were after a day at school with arts and crafts, and stomping through the pond frog hunting. It was true test, and this passed!

Dear Attitude,I love all of your products so far. Being EWG verified is one of my favorite aspects. This cleaner did a wonderful job with stain removing. Smells great too. However, I have a bone to pick with you. Why no pour spout? I would be SO much more inclined to purchase this again if it didn’t spill all the way down the bottle after I close the cap. And, I can’t even think about using the cap to measure my load, God knows what would happen then. It’s SUCH a turn off! Fix the dang spout!

Nice soap...I guess....the fragrance is very mild AND the big problem is the container: who would design a detergent bottle in 2025 that lacks a catch rim or moat to catch the drips after pouring and recapping? Leaves a mess OR you get to rinse and wipe the bottle after every use. I see dozens of other consumers wrote the same complaint and the company is unresponsive. I guess their sales support indifference to the consumer..as Henry Ford famously said you can have any color as long as its black...any fragrance as long as you like a dribbling messy wasteful container.

I was always itchy. All the detergents in the store, even if clear of dye still effected me. I researched this product. Free of the added chemicals other detergents have. The itchyness has stopped for me and my husband. I wash a full load and cleans well. All stains come out. My clothes are bright. Good value for the money . Works well.

I’ve tried a lot of low/non-toxic laundry detergents, and while they have clean ingredients, they usually fall short. Either they don’t clean well, have no scent, or worse, a strange smell. That has not been the case with this one! Every scent of Attitude detergent I’ve tried smells amazing, and most importantly, it works.The scent is powerful enough to linger on clothes days later, but still light enough that it doesn’t trigger headaches like I have experienced with some other detergents. I also have very sensitive skin and am prone to rashes, but I’ve had no issues with this product probably thanks to the clean ingredients. My only suggestion would be to include a pour spout on the packaging. It’s still easy to use, but a spout would make it even better.I also love that I can buy refills instead of a new bottle every time. Love the thought put into sustainability.Overall, I highly recommend this detergent if you’re looking for something effective, great-smelling, and safe for the whole family.

I’m pregnant, switching my household products to clean, non-toxic as my doctor recommended. She actually told me about this brand. I want a laundry detergent that the whole family could use, not just only for a baby.It’s very gentle compares to Seventh Generation. This one is even more gentle but it works. It gets my clothes cleaned, smelled nice.I wish it has better design so it isn’t a hassle to pour it out.It’s pricey. Yes but since I got this detergent, I don’t need to buy a scent booster. So turn out it isn’t pricey.